IPTV Internet Protocol Television – ATSC 3.0 Standard
The next generation of television is coming, and it’s coming sooner than you think. The new ATSC 3.0 standard, also known as IPTV or Internet Protocol Television, will bring with it a host of new features and capabilities that will change the way we watch television. One of the most significant changes is the ability to Livestream over-the-air broadcasts.
You will no longer need a cable or satellite subscription to watch your favorite channels! You will be able to Livestream them over the internet instead. In addition, the new standard will also allow for better content delivery networks. This means that your favorite shows will load faster, and you will be able to pause and rewind them without any buffering issues. So, what does all this mean for you? This means that the future of television is bright, and it’s coming sooner than you think.
The Television and Broadcast Industry is currently shifting to the ATSC 3.0 broadcast standard and delivery systems. ATSC3.0 is the latest major version of the ATSC standards for television broadcasting created by the Advanced Television Systems Committee (ATSC). ATSC 3.0 comprises around 20 standards covering different aspects of the system and will have over 1,000 pages of documentation. ATSC 3.0 is a hybrid of both broadcast and IP-based services designed to provide high-quality content to antenna TV viewers.
| ATSC 3.0 defines a complex set of software standards required to implement a TV receiver. These include: | |
| A/330 | Link-Layer Protocol |
| A/331 | Signaling, Delivery, Synchronization, and Error Protection |
| A/332 | Service Announcement |
| A/333 | Service Usage Reporting |
| A/334/5/6 | Audio & Video Watermarking |
| A/337 | Application Signaling |
| A/343 | Captions and Subtitles |
| A/344 | ATSC 3.0 Interactive Content |
| A/360 | ATSC 3.0 Security and Service Protection |
| ISO 14496-12 | ISO base media file format |
| ISO 23008-1 | High-efficiency coding and media delivery in heterogeneous environments – Part 1: MPEG media transport (MMT) |
| ISO 23009-1 | Dynamic adaptive streaming over HTTP (DASH) |
Read on to learn more about the ATSC 3.0 standard and how it will change the way we watch television.
The transition from analog NTSC TV to ATSC and ATSC3.0 Broadcast TV
The transition from analog to digital broadcasting was a long and complicated process, involving many different standards and technologies. In the end, the two most widely used standards for digital broadcasting are ATSC (Advanced Television Systems Committee) and ATSC 3.0 (ATSC 3.0).
ATSC is the standard that is used in the United States and Canada for digital terrestrial television. It was developed by the Advanced Television Systems Committee and is based on the MPEG-2 standard. ATSC uses 8VSB modulation, which is more robust than other modulation schemes, making it less susceptible to interference.
ATSC 3.0 is the next generation of the ATSC standard, developed by the Advanced Television Systems Committee. It uses OFDM modulation and is capable of delivering Ultra HD 4K videos as well as other data services such as high-speed internet access. ATSC 3.0 is backward compatible with ATSC 1.0, meaning that it can be received by older televisions that use the ATSC 1.0 standard.
The transition from analog NTSC to digital broadcasting has been a long and complicated process, but ultimately it has led to better quality television reception and more options for viewers.
ATSC 3.0 is the latest format in IPTV Broadcasting
Internet Protocol Television (IPTV) is a system where television services are delivered using the Internet Protocol suite over a packet-switched network such as a LAN or the Internet, instead of being delivered through traditional terrestrial, satellite signal, and cable television formats.
IPTV has many advantages over traditional television delivery methods. In particular, it allows for much more flexible content delivery options and provides a more immersive viewing experience for the user. For example, IPTV can be used to provide video-on-demand (VOD) services, live streaming of events, or interactive TV applications.
Content delivery networks (CDNs) are an important part of any IPTV deployment. A CDN is a network of servers that helps to deliver content to users in a more efficient way by distributing the load across multiple servers. This ensures that users always have access to the content they want, even if one or more servers go down.
ATSC is the broadcast standard for digital television in North America. This standard includes several different technologies that are used to deliver digital television signals, including IPTV. ATSC-compliant televisions are able to receive and decode both traditional broadcasting signals and IPTV streams.
ATSC 3.0 Features:
Some of the anticipated benefits of ATSC 3.0 are better sound quality and less interference, higher resolution (8K in the future), and integrated broadcast TV with the internet.
ATSC 3.0 includes several new features and enhancements that improve the quality of the user experience, including:
1. Support for higher resolution video – up to 4K UHD
2. Improved compression efficiency – HEVC (H.265)
3. Increased robustness against signal interference
4. Enhanced interactivity and personalization features
5. Support for delivery of targeted content to specific geographic areas
6. IP delivery – unicast and multicast
7. Backward compatibility with existing ATSC 1.0/1.1 services
ATSC 3.0 uses Orthogonal Frequency Division Multiplex (OFDM) modulation
ATSC 3.0 uses Orthogonal Frequency Division Multiplex (OFDM) modulation, instead of the 8VSB used by ATSC 1.0. OFDM has a better reputation for efficiency and less susceptibility to interference than 8VSB, so it’s an exciting step forward for broadcast TV.
OFM – Orthogonal frequency-division multiplexing (OFDM) is a type of digital modulation in which a signal is split into several sub-signals transmitted simultaneously on different carrier frequencies. This allows for more efficient use of the available bandwidth and can improve the robustness of the signal against interference.
OFDM has been adopted as the standard for digital television broadcasting in many countries, including the United States (ATSC), Australia (DVB-T), and Japan (ISDB-T). It is also used in some wireless data systems, such as WiMAX and LTE.
What is COFDM
COFDM is a digital modulation technique that is used in a number of different applications, including wireless LANs, digital audio broadcasting, and high-definition television. COFDM is an acronym for “Coded Orthogonal Frequency Division Multiplexing”. This type of modulation was developed to overcome the effects of multipath fading, which can severely degrade the performance of conventional single-carrier systems.
In a COFDM system, the data to be transmitted is first divided into a number of sub-bands or sub-channels. Each sub-channel is then modulated using one of a number of different modulation schemes (such as QPSK or QAM). The sub-channels are then combined together using an OFDM process before being transmitted over the channel.
One key advantage of COFDM is that it can provide a very high degree of immunity to multipath fading without the need for expensive equalization equipment. This makes it an ideal choice for applications where the quality of the received signal may vary significantly, such as in mobile or handheld devices.
COFDM also has a number of other advantages over other digital modulation schemes, including a very high spectral efficiency and a very low probability of error.
The Latest Livestreaming Solutions
There are many live-streaming solutions available on the market today. Some of the most popular ones include ATSC. Standard, Internet Protocol Television (IPTV), and Content Delivery Networks (CDN). Each of these solutions has its own advantages and disadvantages, so it is important to choose the right one for your needs.
ATSC. Standard is a popular choice for many businesses because it offers high quality and reliability. However, it can be expensive to set up and maintain. ATSC 3.0 offers a significant improvement to over-the-air broadcasts, bringing 4K resolution and HDR content for everything from the initial switch to digital TV broadcasting to today’s high-definition broadcasts.
IPTV is a cheaper option than ATSC. Standard, but it does not offer the same quality or reliability. It is also important to note that IPTV requires a high-speed internet connection in order to work properly.
CDNs are a good choice for those who need to deliver large amounts of data quickly and efficiently. However, they can be more expensive than other options.
ATSC3.0 Set Top Boxes
ATSC 3.0 set-top boxes are the next generation of digital television receivers. They are designed to receive and decode ATSC 3.0 signals, which are broadcast over the air using the new ATSC 3.0 standard. ATSC 3.0 set-top boxes will provide a number of benefits to consumers, including:
• Increased picture quality and resolution, thanks to higher data rates and improved compression technologies
• Support for 4K Ultra HD and High Dynamic Range (HDR) video
• Better indoor reception of over-the-air signals
• Enhanced audio quality, including support for object-based audio
• Interactive features and applications, such as personalization and recommendations, social media integration, gaming, and more
ATSC 3.0 set-top boxes are expected to become available in the second half of 2017.
ATSC3.0 Home Antenna Brands and Types
There are a number of brands and types of home antennas available on the market that support the ATSC 3.0 standard. Some of the more popular brands include Channel Master, Antennas Direct, and Mohu.
There are a variety of antenna types available, including indoor and outdoor models. Indoor antennas are typically smaller and less expensive, but they may not have the range or performance of an outdoor antenna.
Outdoor antennas are typically larger and more expensive, but they offer better performance and range. There are also a variety of specialized antennas available for specific applications, such as those designed for use in rural areas or with weak signal strength.
No matter what type or brand of antenna you choose, be sure to read the reviews before making your purchase to ensure that it will work well in your specific location.
ATSC3.0 Cloud Environments
ATSC 3.0 is the next generation of terrestrial television broadcasting and promises to revolutionize how broadcasters deliver content to viewers. One key component of ATSC 3.0 is the use of cloud environments to store and distribute encrypted digital broadcasted audio and video content.
Cloud environments offer many benefits for broadcasters, including the ability to scale quickly and easily to meet changing demand, the flexibility to deliver content to multiple devices, and the ability to manage complex workflows. ATSC 3.0-compliant set-top boxes will be able to take advantage of these capabilities, providing viewers with a more personalized and interactive experience.
Content delivery networks (CDNs) are a critical part of any cloud-based broadcasting solution, and there are a number of companies that offer ATSC 3.0-compatible CDNs. These CDNs can help broadcasters deliver their content more efficiently and with lower latency, ensuring a better viewer experience.
The use of cloud environments for ATSC 3.0 broadcasting opens up new possibilities for broadcasters, and it will be exciting to see how they make use of this technology in the coming years.
Digital rights management (DRM)
Digital rights management (DRM) is a set of technologies used to control access to digital content and restrict the ways in which it can be used. DRM is often used by content providers (such as broadcasters, movie studios, and record labels) to prevent unauthorized copying and distribution of their content.
DRM technologies typically use encryption to protect content from unauthorized access and allow only authorized devices to play or copy the content. DRM-protected content can only be played on authorized devices, which are usually identified by a hardware or software token. Some DRM systems also include restrictions on how the content can be used, such as prohibiting copying or recording.
Digital rights management (DRM) within the ATSC 3.0 Protocol”
A/362, “DIGITAL RIGHTS MANAGEMENT (DRM)” APPROVED: 31 MARCH 2022
This is a short summary of the Recommended Practices that provide the best industry practices for implementers of ATSC Standard A/360, “ATSC 3.0 Security and Service Protection,” and the security and content protection provisions of A/344, “ATSC 3.0 Interactive Content″.
ATSC Recommended Practice: Digital Rights Management (DRM)
ATSC3.0 Large Format Broadcast Stations Antennas
ATSC 3.0 large format broadcast station antennas are available in a variety of sizes, shapes, and styles to accommodate the unique needs of each broadcaster. From compact indoor models to massive outdoor arrays, there is an antenna solution for every ATSC 3.0 application.
One of the most important considerations when selecting an antenna is the amount of power that it can handle. ATSC 3.0 broadcasts require a high amount of power, so it is important to select an antenna that can handle the increased load. Another important consideration is the frequency range that the antenna can support. ATSC 3.0 broadcasts occupy a wide range of frequencies, so it is important to select an antenna that can cover the entire range.
Once you have selected the right antenna for your application, it is time to install it. Antenna installation is a critical step in ensuring optimal performance. If you are not experienced in installing antennas, it is best to hire a professional to do the job for you. Once your antenna is installed, it is time to connect it to your ATSC 3.0 receiver and start enjoying the benefits of the new standard!
Interactive TV and Ads Using ATSC3.0 Format
ATSC 3.0, the next-generation broadcast TV standard, promises to revolutionize how broadcasters and advertisers deliver content and advertising to viewers. The new standard includes a number of features that will enable interactive TV and more targeted advertising.
One of the most exciting features of ATSC 3.0 is its support for Internet Protocol (IP) delivery of video content. This means that broadcasters will be able to deliver their content to viewers over the internet, instead of relying on traditional cable or satellite networks. This will allow broadcasters to reach viewers who may not have access to traditional television service providers.
Another important feature of ATSC 3.0 is its support for targeting advertising. Using the new standard, advertisers will be able to target ads to specific groups of viewers based on demographics, location, or other factors. This will allow for more effective advertising campaigns that are better tailored to the needs and interests of specific audiences.
The combination of these two features – IP delivery and targeted advertising – will provide a powerful new tool for broadcasters and advertisers alike. With ATSC 3.0, they will be able to reach more viewers with their message and deliver more targeted and effective advertising.
FCC Regulations when using the ATSC3.0 Transmission Systems
ATSC 3.0, the next-generation TV standard, is designed to deliver better picture and sound quality, more immersive experiences, and interactive content to viewers. The new standard also enables broadcasters to offer a wider range of services to their audiences, including content delivery over the internet and mobile devices.
As with any new technology, there are regulatory considerations that need to be taken into account when using the ATSC 3.0 transmission system. In the United States, the Federal Communications Commission (FCC) has established rules for the use of ATSC 3.0 that broadcasters must follow.
The FCC’s rules for ATSC 3.0 are designed to ensure that all viewers have access to the same high-quality television programming and services, regardless of whether they receive their signal over the air or through a cable or satellite provider. To that end, the FCC has adopted several key regulations:
- Broadcasters must make available all core video programming in both HD and SD format on their ATSC 3.0 channel;
- Broadcasters must provide closed captioning and other video description services on their ATSC 3.0 channels;
- Broadcasters must comply with all applicable laws and regulations regarding children’s programming;
- Broadcasters must make available emergency information on their ATSC 3.0 channels; and
- All programs broadcast on an ATSC 3.0 channel must be compliant with the FCC’s content restrictions.
- ATSC3.0: The latest digital broadcast standard developed by the Advanced Television Systems Committee (ATSC) for transmitting high-quality video, audio, and data content to consumers.
- NextGen TV: The marketing term for the implementation of the ATSC3.0 standard in the United States, which offers a range of new features and capabilities for television viewers.
- Digital TV: The transmission of television signals in digital format rather than the traditional analog format, which offers better picture and sound quality.
- Broadcast Technology: The various technologies used to distribute television, radio, and other types of broadcast content to audiences, including satellite, cable, and over-the-air broadcasting.
- Ultra High Definition (UHD): A video format that offers a resolution of 3840×2160 pixels or higher, which provides four times the resolution of 1080p HD.
- High Dynamic Range (HDR): A technology that enables displays to show a wider range of colors and brightness levels, resulting in more realistic and vibrant images.
- Wide Color Gamut (WCG): A technology that enables displays to show a wider range of colors than traditional displays, resulting in more realistic and vibrant images.
- Dolby AC-4 Audio: A high-quality audio format developed by Dolby Laboratories that offers improved sound quality and greater flexibility in audio delivery.
- Object Audio: An audio format that allows for separate audio objects to be transmitted and rendered individually, providing more immersive and personalized audio experiences.
- Interactive TV: Television that allows viewers to interact with the content they are watching, such as through on-screen prompts or voting systems.
- Advanced Emergency Alerting: A feature of the ATSC3.0 standard that allows for more detailed and targeted emergency alerts to be broadcast to viewers.
- Hybrid Broadcast Broadband TV (HbbTV): A technology that allows broadcasters to combine traditional broadcast television with internet-delivered content and services.
- Multiple Physical Layer Pipes (MPLP): A feature of the ATSC3.0 standard that allows for the simultaneous transmission of multiple signals on a single broadcast channel.
- Mobile TV: Television that is optimized for viewing on mobile devices, such as smartphones or tablets.
- Targeted Advertising: The delivery of advertising messages to specific audiences based on demographics, interests, or other factors.
- Personalization: The customization of content or services to individual users based on their preferences, behaviors, or other characteristics.
- 5G Broadcasting: The use of 5G cellular networks to deliver broadcast content to viewers.
- Internet Protocol (IP) delivery: The use of internet protocol to deliver television content, enabling a more flexible and scalable distribution model.
- Over-The-Air (OTA): The transmission of television signals over the airwaves, typically using a rooftop antenna.
- Single Frequency Network (SFN): A broadcasting technique that uses multiple transmitters to simultaneously broadcast the same signal on the same frequency, providing greater coverage and signal reliability.
- Frequency Division Multiplexing (FDM): A technique for transmitting multiple signals over a single frequency band by dividing it into multiple smaller frequency bands.
- Orthogonal Frequency Division Multiplexing (OFDM): A technique for transmitting multiple signals over a single frequency band by dividing it into multiple smaller frequency sub-bands.
- Multiple Input Multiple Output (MIMO): A technology that uses multiple antennas to transmit and receive signals, improving signal quality and capacity.
- Channel Bonding: A technique that combines multiple channels to increase bandwidth and improve signal quality.
- Datacasting: The transmission of data over a broadcast network, enabling new applications such as public safety messaging or targeted advertising.
- Advanced Advertising: The use of data and technology to deliver more targeted and relevant advertising messages to viewers. Main website: https://www.ncta.com/industry-data/advanced-advertising
- Consumer Electronics: The devices and equipment used to receive and display ATSC 3.0 content, such as televisions, set-top boxes, and mobile devices. Main website: https://www.cta.tech/
- Content Creation: The production of content for ATSC 3.0, including video, audio, and interactive applications. Main website: https://www.nab.org/
- Testing and Certification: The verification of compliance and performance of ATSC 3.0 equipment and systems. Main website: https://www.scte.org/
- Broadcast Infrastructure: The underlying technology and systems that enable the transmission and reception of ATSC 3.0 content, such as towers, transmitters, and signal processing equipment. Main website: https://www.nab.org/
- Regulatory and Policy: The rules and regulations governing the implementation and operation of ATSC 3.0. Main website: https://www.fcc.gov/
- Education and Training: The programs and resources available for learning about ATSC 3.0 technology, systems, and applications. Main website: https://www.nab.org/ and https://www.sbe.org/
ATSC3.0, NextGen TV, Digital TV, Broadcast Technology, Ultra High Definition (UHD), High Dynamic Range (HDR), Wide Color Gamut (WCG), Dolby AC-4 Audio, Object Audio, Interactive TV, Advanced Emergency Alerting, Hybrid Broadcast Broadband TV (HbbTV), Multiple Physical Layer Pipes (MPLP), Mobile TV, Targeted Advertising, Personalization, 5G Broadcasting, Internet Protocol (IP) delivery, Over-The-Air (OTA), Single Frequency Network (SFN), Frequency Division Multiplexing (FDM), Orthogonal Frequency Division Multiplexing (OFDM), Multiple Input Multiple Output (MIMO), Channel Bonding, Datacasting, Ultra-Reliable Low-Latency Communications (URLLC), Cloud-based services, Immersive Audio, Immersive Video, Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI), Machine Learning (ML), Big Data Analytics, Content Management Systems (CMS), Metadata, Accessible TV, Closed Captioning, Audio Description, Sign Language Interpretation, Multilingual Support, Energy Efficiency, Hybrid TV, Internet of Things (IoT), Smart City Applications, Smart Home Integration, ATSC 3.0 Gateway Devices, ATSC 3.0 Receivers, ATSC 3.0 Transmitters, Consumer Electronics, ATSC 3.0 Standards, Regulatory Policies, Business Models, Industry Collaborations, Education and Training.
